Social Media

Through my work at Innoit, my focus on social media has increased significantly. Social media currently makes up about 60% of my job.

While I previously managed social media at die Weltenwandler relatively unstructured – focusing mostly on regularly showcasing work and creativity – I now manage full client accounts, develop complete social media designs and strategies for new clients, create and edit content, and execute social media campaigns.

This has not only given me a much deeper understanding of social media – and drastically increased my screen time – but has also greatly advanced my skills in image editing, video editing, and content creation.

Brandbooster Videos

We are currently creating monthly video assets for denns Biomarkt, each featuring a specific organic brand.

This involves everything from developing the ideas and concept to creating the storyboards and claims. We are also on set during the shoot, supervise the editing process, handle animations within the creatives, and so much more.

A major part of my work also involves working with AI—whether that’s ChatGPT, Claude, Higgsfield, Luma, Midjourney, or the AI tools integrated directly into Adobe software. I use them on a daily basis for support, inspiration, or, as in this example for Denns, even to generate full videos:

We also recently executed a major product campaign with Topstar. I was the lead designer and, alongside developing the claim, I came up with the full video concept for the image film; selected the shot list, models, and equipment; and served as the Art Director on set during the shoot.
Even though the main image video was produced and edited in-house, we handled various social media videos.
We also created a simple, short product animation for a trade fair. (Video 04)

Another major part of my job at innoit is managing client accounts and creating content, creatives, reels, stories, or campaigns for them.

For some clients who don't have a social media presence yet, you have to start completely from scratch—building a social media look and guide for them, just like for this client:

Before

After

Instagram Redesign

Another instagram account I improved the design for, was the account of my prior agency. Before that, they just posted every now and then, without a system.
I did a complete redesign for it. It was important to me that the channel makes a polished first impression, so I organized the posts into color-blocked groups of three. I also created new highlights that are not only visually appealing but also informative.

Before